Website data tracking and opt-out

What information is collected when you visit this website?


1. General information on the use of cookies

BayWa r.e. uses cookies and pixels on its website (hereinafter named “cookies”). Cookies are small text or image files that your browser stores on your end device (computer, tablet, smartphone or similar) to save certain information if you visit our website with this device. Cookies are accepted by your browser and are used to identify your device.

We use cookies to make our website user-friendly. To do so, the cookie is only recognised on your end device. Personal data is only saved after explicit consent is given or if it is absolutely necessary for the use the services you require. 

Some cookies remain saved on your end device until you delete them. They allow us to recognise your browser again the next time you visit. If this is against your wishes, you can set up your browser so that it informs you when cookies are set and only allows this in individual cases. However, deactivating cookies may limit the functionality of our website.

You can find an explanation of the scope and function of the cookies BayWa r.e. uses on its website below:

a. Functional cookies
Functional cookies save information that has already been entered (e.g. username, your language or location) and users are offered improved, personalised functions. This type of cookie also enables requested functions, such as playing videos. Anonymised data is collected and the other websites you visit are not tracked. 

b. Preference cookies
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

c. Analytical cookies
These cookies help us to collect information about how our website is used. They record the number of visitors, for example, and where the traffic comes from. We can assess how our website is performing with this information and initiate improvements. Analytical cookies allow us to find out which content is visited most and least frequently, whether error messages appear and how users navigate our website. The collected data is compiled is consequently anonymous. So any users cannot be identified. At BayWa r.e., we only use these cookies to consistently improve the performance of our website and the associated user experience. If you do not agree to have your user behaviour recorded anonymously, you can prevent this by deactivating cookies in your browser.
Analytical cookies include the following specific examples described below:

  • Google Analytics

d. Marketing cookies
Marketing cookies are used to show users targeted, relevant advertisements tailored to their interests. They are also used to assess the effectiveness of certain campaigns. These types of cookies detect whether a website was visited or not. They can be forwarded to third parties. Cookies that help to improve how target groups and advertising are addressed are often linked with the page functionalities of third parties.
Marketing cookies include the following examples specifically described below:

  • Google Tag Manager
  • Google Ads
  • Facebook Pixel
  • LinkedIn Insight Pixel (only after prior approval)


2. Specific cookies used

a. Use of Google Analytics
This website also uses Google Analytics, an internet analysis service from Google. Google Analytics uses cookies (small text files) which are stored on your computer and which enable an analysis of the way you use of the website.

The information generated by the cookies about your use of this website (including your IP address) is transmitted to a Google server in the US and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with any other data held by Google. You may prevent the installation of these cookies by configuring the appropriate settings on your browser, but please note that doing so may preclude your access to the full functionality of this website. By using this website, you give your consent to having the data concerning you processed by Google in the manner and for the purposes set out above. 

We inform you that this website uses Google Analytics exclusively using a deactivation add-on "_anonymizeIp()". Your IP address is not stored in its entirety. Any visitors to the website cannot be identified.
The legal basis for this processing activity is a balance of interests in accordance with article 6(1)(f) of the GDPR, where our legitimate interest lies in optimising our website. 

By installing the following browser add-on to disable Google Analytics ( you can opt out from such usage. By doing so, you inform Google Analytics that no information about the website visit should be transmitted to Google Analytics. Without your express consent, we will not use tracking tools surreptitiously for any of the following:

  • to collect personal data about you,
  • transfer such data to third parties and marketing platforms, or
  • link such data with your personal data (name, address, etc.).

As an alternative to the browser add-on or within browsers on mobile devices, please click on this link to change your current consent (this opt-out only works in the browser and only for this domain).


Use of Google Ads

We use Google Ads to promote our website on Google and external websites through the use of advertisements (known as Google Ads). Google Ads is a tool provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). You can find more information about Google, such as its data protection provisions, at You can find more information about Google Ads at We do not have any influence over the scope and further use of the data collected by Google through Google Ads, meaning that we are simply informing you here to the best of our knowledge.

When using Google Ads, we use Google Ads Conversion Tracking. Google Ads Conversion Tracking allows user behaviour to be analysed after they click on one of our adverts. If you click on a Google advert, Google stores cookies on your end device. These cookies generally expire after 30 days. You cannot be personally identified through these cookies. These cookies allow us to see which of our products or services you have looked at and which of our website features you then used. Google provides us with relevant statistical evaluations which we use to determine the effectiveness of our adverts. 

We also use the Google Ads remarketing function. The remarketing function allows us to display adverts on websites operated by third parties. When using the Google Ads remarketing function, user behaviour on our website is analysed, for example to determine which of our products or services users were interested in. As a result, users can also be shown targeted adverts on other websites after they leave our website. To do this, Google Ads stores cookies (see the information above under “Cookies” for information on the term) on your system. These cookies generally expire after 30 days. You cannot be personally identified through these cookies. Placing cookies allows Google to analyse how users use our website.

We use Google Ads to promote our website on Google and external websites through the use of adverts. This allows us to analyse which of our adverts are successful.
Processing is based on your express consent pursuant to article 6(1)(a) of the GDPR. The legal basis for this processing activity provided by the balancing of interests in accordance with article 6(1)(f) of the GDPR, where our legitimate interest lies in analysing and optimising our website. You can prevent taking part in this tracking process through deactivation by changing your current consent by clicking this link

We would like to point out that you may not be able to use all functions on this website if you do this.


Use of Facebook Pixel technology
We use the “Facebook Pixel” from the Facebook Inc. company, 1 Hacker Way, Menlo Park, CA 94025, US on our website. Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland, provides this function for users who access our website from the European Union.

This technology is used for the purpose of analysing and optimising our website by identifying visitors to our website as target groups for targeted marketing campaigns. Legitimate interests pursuant to article 6 (1)(f) of the GDPR are the legal basis for this, where our legitimate interest lies in optimising how we address our customers and potential customers.

In addition, we use what is known as “advanced matching” as part of the Facebook Pixel. In doing so, personal data that users provide during transactions, such as completing purchases or registering, are matched with Facebook in anonymised form. This allows us to identify which people with Facebook accounts have interacted with our website and which groups of people with similar interests could also be interested in our website, products and services. The advanced matching is only carried out if the user has expressly granted permission at the start of a processing operation. 

Processing therefore only takes place on the basis of your express consent pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR, where our legitimate interest lies in the targeted advertising and analysis of the effect and efficiency of this advertising.

You are entitled to revoke your consent at any time or, for reasons arising from your personal situation, to object to your personal data being processed at any time pursuant to article 6(1)(f) of the GDPR. To change your current consent, please click this link.

You or your data are then no longer considered in any advanced matching. 
In addition, you may prevent cookies being saved by selecting relevant technical settings in your browser software. We would like to point out however that you may not be able to use all functions on this website if you do this.


Use of the LinkedIn Insight Pixel
We use the “Insight Tag” from the LinkedIn social network on our website. This is provided by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, US (hereinafter “LinkedIn”). The LinkedIn Insight Tag is a section of JavaScript code that we have added to our website. 

The LinkedIn Insight Tag allows us to collect data on visits to our website, including URLs, referrer URLs, IP addresses, device and browser properties, time stamps and page views; this data is only collected if visitors to our website are a member of LinkedIn and are recognised as such by LinkedIn via logging in or cookies; this is collected on the LinkedIn systems. This data is encrypted and anonymised within seven days. The anonymised data is deleted within 90 days. LinkedIn does not share any personal data with us. They only provide us with reports on website target groups. LinkedIn also provides remarketing functionalities, which means we can display targeted advertising outside our website using this data, without the LinkedIn member being identified. LinkedIn members can manage the use of their personal data for advertising purposes in their LinkedIn account settings. 

LinkedIn tags are used to enable detailed campaign reports and to gain information about actual visitor target groups (not visitor identities) on our website and, consequently, serve our interest in optimised marketing measures. 
Processing is based on your express consent pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR where our legitimate interest lies in optimising our marketing efforts. 

You can find information on data collection (purpose, scope, further processing and use) and on your rights and settings options from the LinkedIn data protection information. You can find this information on LinkedIn at: 

As a user, you may yourself decide to execute the JavaScript code necessary for the tool via your browser settings. You can deactivate or restrict the use of JavaScript by changing the settings in your web browser and consequently prevent any storage. Note: If the execution of JavaScript is deactivated, you may not be able to fully use all the functions of this website. 

If you are a member of LinkedIn and do not want LinkedIn to collect data about you via our website and link it with your membership data saved on LinkedIn, you must log out of LinkedIn before visiting our website. 

Click on this link to change your current consent.


3. Provision of the partner programme

a. Description and scope of the processing

Personal data is processed when using our partner portal.

The following data is collected:

  • Login details (email address, password)
  • Contact information (e.g. name, company, position)
  • Browser type and version
  • IP address
  • Operating system used
  • Data sent voluntarily by the user (e.g. customer references, photos including meta data)

b. Purpose of data processing

The purpose of processing is to strengthen collaboration between novotegra GmbH, BayWa r.e. Solar Energy Systems GmbH (as the supplier of novotegra products) and qualified installers in the areas of sales, marketing, service and product development.

The purpose of forwarding data to BayWa r.e. Group companies (Solar Trade) is to analyse the data.

c. Legal basis for the processing

The legal basis for processing personal data is the performance of a contract pursuant to article 6(1)(1)(b) GDPR.

The legal basis for forwarding personal data is the consent pursuant to article 6(1)(1)(a) GDPR.

d. Storage term

Data is erased as soon as it is no longer required to achieve the purpose of its collection (e.g. the end of the contractual relationship).

e. Right to object and right of removal

You may object to the processing of your personal data at any time by sending a message to partner(at) However, the supplier shall, where necessary, still be entitled to process your personal data if and insofar as this is required for the performance of the partner agreement.